ABOUT THE AUTHOR
Col Sudip Mukherjee helps individuals and companies to become more efficient and perform better through his use of Psycholinguistics and Human behaviour analytics. He writes extensively and is based out in Noida, India.
Q. Tell us something about your book TWO STEPS AHEAD.
If you want to improve the effectiveness of your communication - whether in relationships or business or in negotiations, Two Steps Ahead gives out the 'hows.'
How you can analyse the thoughts behind language and be 'two steps ahead' of the person you are speaking with.
Q. What inspired you to write your book?
In my Coaching and Training sessions, my clients would always ask me, where do I read more on this topic? And there weren't any books which cut through the fluff and reach the real important stuff - so I wrote TSA.
Q. How reading your book can change an individual's life?
The book will provide you with tools to analyse language easily and thereby get to the thought of the person. Therefore you will have more meaningful conversations, achieve much more saying much less, and not be misunderstood.
Q. One thing every entrepreneur should do daily?
Measure something in his business to check it's effectiveness. Talk to the relevant person and figure out what is working (continue with that) and figure out what is not working (change that).
Q. How do you achieve your goals?
By focusing on one step at a time.
Q. What keeps you motivated?
My quest for knowledge - that's what propels me to blend neuroscience, psychology, and linguistics research into simple, actionable, tangible strategies to boost performance and success.
Q. What is your work schedule like when you're writing?
I write from 5 am to 8 am when things are quiet. I get much more done early morning than if I do during the day.
Q. What do you like to do when you're not writing?
I work with Entrepreneurs and Self Employed Business Owners to help them improve their business, communicate better, and address issues bothering them.
Q. How do you help individuals and companies perform better using Human behavior analysis?
Whether your business is B2C, B2B, or B2G - its actually always P2P (people to people), and since each person will display some behaviour, analysing that behaviour will give you the best way to influence him/her in order for them to achieve their outcome, and you to do the same for your business.
Q. Future of SALISMANIA.com through your eyes?
You guys are doing a great job. Carry on the great work and keep on shining.
ABOUT THE BOOK
In this pathbreaking book about deciphering human thoughts through the language people use, Behaviour Analyst Col Sudip Mukerjee reveals the insights as to why we do what we do.
The 5 step ‘secret decoding system’ detailed in this book has been used extensively by Sudip and all those who have learned from him and experienced it first hand in individual sessions. This is unlike any other concept that you may have read earlier – these are battle-hardened tactics that work - every time!
When you use these principles, you will rapidly and dramatically unearth the unsaid and negotiate from a position of strength, know exactly what the people you are dealing with want, and using the language that works, get what you want – simply, easily, at a blink of an eye.
PUBLISHER: Notion Press
GENRE: Mind & Body Philosophy, Self-Help, Mind Body & Spirit.
MORE ABOUT THE AUTHOR
WHO I AM - A professional with 28 years of experience working with people, I study human behaviour (performance) identify problems, get to the cause, and help in issue resolution to ensure functionality at peak performance levels.
WHAT I DO - I help Entrepreneurs and Self Employed Business Owners (SEBO) think sharper, plan efficiently, and execute seamlessly to grow and achieve their objectives.
HOW I EXECUTE - By aligning your vision with the strategic vision of your organisation. Help create your brand, market effectively, and run your business successfully using robust operational plans and measure your success using your own metrics.
WHY ME - I use an original model of human behaviour, a model that includes thought patterns, identity, communication, and motivation - all required to plan, market, sell, and lead your employees.
FORM OF ENGAGEMENT - One on One Coaching, Group Interactive Training, and Engagements for Business Consultation
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