Madhurima Ramakrishna is the heart and soul of Aroma Essentials, in short, she is the Founder and Owner of Aroma Essentials. She is a BCOM graduate and has been practicing cosmetic making since last 18 years.
She likes to spend most of the time on experimenting with new ingredients. She has been supplying products for salons, spas, and few doctors. Apart from her profession, she is a big animal lover and loves music and old movies.
1. Tell us something about your brand.
At Aroma Essentials, we provide natural solutions for skin and hair care and our products are a combination of Aromatherapy and Botanical extracts.
Our products are composed of natural essential and vegetable oils, natural butter and emollients that are safe to use and are non-comedogenic and non-irritant. This ensures that our products give your skin and hair a complete nourishing, refreshing and revitalizing experience.
The products are hand-made and in fresh batches, each product that you get goes through a rigorous making process and is constantly monitored by myself.
2. How did you get your idea or concept for the business?
I was inspired to find a solution to acne and related problems due to my own skin condition. The positive results led me to start researching about solutions for skin and hair conditions for the womenfolk at large.
I chanced upon some articles on Aromatherapy. As I started reading more and more, my interest grew and I started experimenting with different essential oils and botanical extracts. I wanted to create something which would form a necessary part of a woman’s daily routine and that’s how Aroma Essentials was born.
3. What was your mission at the outset?
To understand the pain and requirements of the clients and being able to make a positive difference to their lives. Due to my acne problem, I knew how difficult it was to be able to confidently face the people during various social interactions. My main aim was to create a few products that would help women sort out their skin related problems and make them more confident in their day-to-day interactions with others.
4. What service(s) or product(s) do you offer/manufacture?
Broadly our portfolio of products can be classified into:
Skincare – For oily skin, dry skin, dull complexion, anti-ageing, acne reduction, tanned skin. Products range consists of face washes, gels, creams, masks, balms, sunblock, exfoliants, and scrubs.
Hair care – Anti-dandruff, hair fall reduction, hair growth. Products range consists of cleanser, conditioner, mask, serum, gel.
Baby care – Consisting of body and hair oil, soap, shampoo bar and ubtan.
Soaps – To suit different skin types. These handmade soaps are made using the natural goodness of Neem, Tulsi, Hibiscus, Lavender, Sandalwood and many more ingredients.
Customized products – Depending on specific skin and hair conditions. Products range consists of sunblocks, bath salts, shampoo/conditioner.
5. How do you advertise your brand?
Our customers are our brand ambassadors. “Word of mouth” publicity by our loyal and dear customers has brought us to this position. We do not make any special efforts towards advertising our brand.
6. What are your company’s goals?
To continue making good quality and natural products.
To provide employment or earning opportunities for underprivileged women. To promote the use of our natural products.
7. What is unique about your brand?
Our USP is “individualized and customized” products – we believe in providing complete solutions to our clients through individual consultation and customizing products based on individual requirements.
8. Tell us about an accomplishment you are most proud of.
The entire journey thus far has been an achievement and it would be difficult for me to choose a single instance.
When a client feels happy after using our products and conveys us her heartfelt appreciation, it adds to our list of accomplishments. I personally feel that being able to understand the pain and requirements of our clients and being able to make a positive difference to their lives, is in itself, an achievement.
9. Where do you see yourself in next 5 years?
I have not set goals in terms of revenues or targets, but my aim is to reach as many people as possible across the globe, through my products. I would love to see our brand recognized for making a significant contribution to society, as a whole.
10. What motivates you?
When people pose challenges and we are able to help them with our products and ultimately add a satisfied member to our ever-growing family.
Nothing motivates me more than seeing the joy on a happy customer’s face
11. If you had one piece of advice to someone just starting out, what would it be?
Do what you love, don’t lose heart, work hard and be patient. Try to create new and better things and don’t let anyone curtail your creativity.
12. How do you balance Work and Life together?
I do confess that it is difficult to balance between Work and Life and I have not been able to find the perfect balance yet. There are phases where one dominates the other and vice versa. However, the secret lies in being able to do something with your creativity, to get more out of life for yourself as well as for your loved ones.
13. What are you planning next?
We are planning to launch a range of products for our 4 legged friends. In addition, we are also looking at developing a wider range of products for men, they have complained enough till date on not having dedicated products for them.
14. Future of SALISONLINE.in through your eyes?
SALISONLINE has a very bright future as it is not the “run of the mill” kind of website.
It is a great platform for enlightening youth on a variety of topics ranging from fashion to sports, wellness to travel, literature to entertainment and so on. The honest and unbiased opinions or suggestions provided on the website is what has been and shall remain, your trump (pun unintended) card in connecting youth (teenager to aged) across the globe.