"Take risks, constantly re-invent, look and work for intent, compassion, imagination, and diver



ABOUT THE AUTHOR:

Kapil Muzumdar comes from the world of advertising and branding and has invested over twenty-five years crafting stories for brands, celebrities, and corporate icons. He loves studying human behavior and profiling people, predominantly along psychographic outlines. Today, he works as a creative philosopher, and is often invited to speak at educational institutions and corporates on 'the absence of conventional thinking'. He also works to inspire brands and businesses to practice ideas beyond the traditional certain. The author in him writes stories centering on unusual narratives surrounding the peculiarity of human behavior. He is particularly fascinated by women and the complexity of emotion that resides in them. He wants to continue writing novellas with stories highlighting the core tenets of the human mind or exploring the deep disquiet within their hearts. The Coffee and The Cola is his first book.

INTERVIEW:

Q. Characterize yourself in one word?

Unconventional

Q. Please describe what the story/book is about in one sentence.

‘The Coffee and The Cola’ is about the correlation between the traits in women and properties of the two beverages!

Q. Briefly, what led up to this book? What were you writing (and getting published, if applicable) before breaking out with this book?

This is my first book published. My work is studying human behavioral dynamics and using insights to help brands achieve pride, purpose, and power. While doing so, the research somewhere took its own diversion sometime in 2010 and led to certain observations. Deeper exploration, candid conversations with women, observing them everywhere, noting the little nuances etc. led me to this belief that there is indeed a correlation between the traits in women and the properties of the drink. I started writing about it much like a non-fiction or self-help and almost completed that manuscript. Several rounds of random and systematic reading and I realized it was a lot boring. Then came this fictional story around the same premise and ‘The Coffee and The Cola’ was born.

Q. What has been your biggest achievement?

I think writing is a very difficult craft. To complete a book you’ve started and been able to publish it is in itself is a big achievement. Other aspiring writers who’ve reached this point would exactly know what I am talking.

Q. Looking back, what did you do right that helped you break in?

I don't really know. I live life in an unorthodox way. I take risks, constantly re-invent, look and work for intent, compassion, imagination, and divergence. And that's what I teach as well in the capacity of a Creative Philosopher and Mentor for students, professionals, and entrepreneurs. I think a sense of purpose, care for sensibilities, an open mind and a relentless pursuit produces writing.

Q. Did you have a platform in place? On this topic, what are you doing to build a platform and gain readership?

Nope. I have had a long legendary career in Advertising but I don't wish to influence this craft by that. I rely on people like you or my publisher. I am building a reader every single day. I am for ‘matter’ over ‘might and measure’. Honestly, I am not too fond of the prevailing practice where an author engages in ‘aggressive’ marketing tactics. Doing anything to get noticed or claim a blurb. That might suit products & services, not an art form. Small, silent and poignant marketing is what I am a fan of. I am a firm believer of the idea that “A bee reaches to a flower for its pollen, the flower by itself is attractive enough to coax the bee to do so. It never cajoles the bee, just shows up there, perhaps spreads her fragrance or banks on her appearance, etc.” Did you get the point?

Q. Favourite novel?

Many. I like reading Paulo Coelho. Books, well…Alchemist, The road less traveled, Storyteller.

Q. Something personal about you people may be surprised to know?

I don't get logic at all. I am completely right-brained. So that's a boon and bane, both. But I have developed the art of living with the inadequacy of one and in the abundance of the other.

Q. What’s next?

Break time. Currently, busy reading, teaching, mentoring and speaking on theories that reside outside the convention. As for writing, yes couple of strange ideas in mind, have completed over 50% with both, let's see how the future invites me :)

Q. Future of SALISMANIA.com through your eyes?

Well, it's a great concept for sure, but far too many there. Create your distinct appeal, find your charm, don't copy, don't steal, be honest, don't chase numbers and project an intellectual face. Rest, the world now is smart enough to find and fund your value!

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